mail

MailTools

UTM Link Builder

Create trackable campaign URLs with UTM parameters for Google Analytics and other analytics platforms.

linkDestination URL
tuneCampaign Parameters

Identifies where the traffic comes from (required)

Identifies the marketing medium (required)

Identifies the specific campaign name (required)

Identifies paid search keywords

Differentiates similar content or links within the same ad

linkGenerated URL

0 characters
Enter a URL and campaign parameters above...

infoURL Breakdown

Your URL parameters will be displayed here once you start building.

lightbulbBest Practices

  • checkUse lowercase and underscores for consistency
  • checkKeep parameters short but descriptive
  • checkUse consistent naming across all campaigns
  • checkDocument your UTM conventions for your team
  • warningAvoid spaces - use underscores or hyphens instead